--- me
I started calling myself Ric Deen in high school, and it clicked. Everyone forgot my real name.
I do the same with other people and other things. It's rare that I call things by their original name, but I promise you'd like the cool nickname I have for you :)
I dread people who talk in the 3rd person on their 'about me'... if I end up doing it, there is a chance I'm having a stroke.
I love a sitcom after a bad day and a high-energy song during a good one. However, I almost never remember the name of the song when I need it most.
Born in Portugal. Spent good times in Krakow. I discovered advertising in Stockholm. Reinvented myself in India. And... genuinely can't decide on the best beach destination in the world; it's a tie between Porto Santo, Madeira 🇵🇹 and Playa de la Bolonia, Cádiz 🇪🇸.
📍Madrid, Gran Via.
What I've done
Copywriter & CRO Consultant
Freelance, 2026 - now
I write and do creative strategy for founders who help people get in shape, find love, or just stop overthinking at 2 am.
Alex Bolivar, @howtopeps, Man Instinct.
Copywriter Jr
Elevate Agency UK, 2024 - 2025
Built the words behind cross‑border health brands selling from the US to LATAM. Wrote VSLs, landers, and ads for ecommerce brands who love launching things.
Amnesty International, Tate Modern, E-centrics, Ahead app.
Anti-Money Laundring Officer
BNP Paribas, Lisbon, 2022 - 2024
Basically 22‑year‑old me telling grown adults their transactions looked suspicious.
I didn't know but I was refining my instincts for a future advertising career :)
where I learned
Miami Ad School, Madrid
Wrote ads. Made visuals. Entered briefs nobody asked me to.
3 months after, won a d&ad pencil for my Carrefour Tex "Closet Staples" campaign.
Berghs School of Communication, Stockholm
80% of what I know on sales and personal branding, I learned it here.
Did client work for Amnesty international Sweden.
Unirversity Of Oxford + University of Portsmouth, Certificate
I surfed the UK to learn about Creative Writing.
I was an actor in a revolution documentary in Portugal. Did amateur photography in Budapest. I wrote a film thesis on Francis Coppola as a director, and it got an award. Found a fitness coaching business before I could legally rent a car in the US.
Languages: You can trust my portuguese and english. Spanish if slowly. French it's definitely my Achilles' heel, italian with my hands only.
