case study - 02
SIDE QUESTS
Ideas and executions that didn't wait for a brief
No client. No deadline. No one asked for this.
Just ideas and copy that showed up uninvited and refused to leave.
Consider them the work that exists because my brain can't actually switch off — and honestly, thank god for that.
I developed this idea for KitKat, where the urgency for a break is so great, that people will break a glass to have chocolate.
The second activation goes in the direction, but using a 'Mad Men' reference. The main character, Don Draper, inspired on David Ogilvy, only gets his mood right when having KitKat sticks inside his scotch.
Project 03
I've 100%... never thought of toilet paper before.
Yeah, crazy, right?
We only appreciate it when we don't have it. Literally when you reach out and there's no roll or there's only carton.
So, bored to my guts, throwing paper balls in the bin...
I developed an idea for an imaginary toilet paper brand, called Loocraft. Where there is a sneaky final sheet attached to the carton.
The campaign is called "The Last Sheet". Pun intended.
.avif)
For my next side quest, I thought of making the best headlines for free-range eggs.
The most anabolic food ever, some say.
Now, we have Nivea for Kids. I thought, as a parent, it's really efin' hard to get them to stop for a minute at the beach and get sunscreen on them.
Well, here's where my copy comes in. I wanted to produce ads that made it look so effortless for the brand, that sales would skyrocket (and maybe kids would finally pause their 'kidness' for a bit).
Now, this is what happens when a copywriter gets hungry.
no GLP-1s, Ozempic or apple vinegar.
Just some ads about how Tesco World Foods speak to the soul.
