"Either 10 or 100. The hundreds win most of the time".
- ME
Fitness and health content that doesn't sound like a supplement label or a motivational poster.
From organic social to paid, from coaches with 10k followers to brands with global ambition, his work sits at the intersection of sharp writing and real cultural fluency. He doesn't just write for the algorithm. He writes for the person on the other side of the screen who's already seen everything.
It took me 2 years, living in 5 different countries, to become the creative who writes for the person on the other side of the screen who’s already seen everything.
'Algorithm', 'SEO' and such are just frightening tech euphemisms for the importance of copywriting.
Hope you enjoy my work below :)
Instagram story for @primaldating4men
KPI impact:
Save rate: +5% of reach (benchmark average: 1-2%). Saves signal algorithm distribution to cold audiences without paid spend — the single highest-value organic engagement metric on Instagram.
Profile visit to follow conversion: +15% above account baseline, driven by open-loop storytelling that withholds the solution until the reader follows.
DM volume: +45% spike in unsolicited message replies during 48-hour post window.
Bio link CTR: +20% above average content performance, driven by emotionally primed, problem-aware readers hitting the profile at peak intent.
Low-ticket supplement funnel: increasing return visitor purchase by an 18% when retargeted.
Post for @alexcbolivar
Meta Ad for @aheadapp
Post for @vilecroww
Post for @theharryneedham for the biz-op niche
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Instagram post (and then converted into an ad) for my former co-owned IG page @primaldating4men for the dating niche
I worked for @howtopeps, a page informing people on the use of peptides and other health/fitness substances.
Peptides started very hyped, but then controversy arose due to manufacturing and lack of long-term studies on humans.
So, the idea adopted was to simplify the peptides, humanize them by creating each peptide a Tinder profile with their features.
For more of my emails, testimonials, landing pages and high-performing social media creative strategy
That get my clients the results they could have only dreamed of,
Use this link: https://docs.google.com/document/d/1jR6rOQbOazc4VPjKzl1PZWgBcYN4R2qLDjHPnbLUSbM/edit?tab=t.0