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TATE MODERN
date. 2025
city. Stockholm
Berghs School of Communication
The insight for this campaign is that people don’t go out because everything now comes to them food, fun, entertainment, even “culture.”
The creative solution we developed is making Tate the thing that can’t be delivered.
We play with the entire delivery economy (apps, notifications, drivers, packages)... and flip it:
Tate “orders” people. Highlighting the absurdity of trying to experience art through the same system that brings pizza.
Delivery App Partnership / OOH / Merch
Someone being delivered to Tate, in their pijamas.
Re-usable bags with the core message for people to wear and take everywhere.
THE TEAM WHO UNDER-DELIVERED ART
Gulsum Bergroth & Ricardo Silva
Us, the creatives in Stockholm
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