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Amnesty International

date. 2025
client brief, stockholm
Brief

Incentivize people to protest.

people enjoy the results of past protests without recognizing that protesters won them.

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So, we highlight aspects of day-to-day life which were made possible by protests, shifting perception from "protests don't work" to "protests gave us this."

 

creative idea: Thanks to Protesters.

OOH

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Asterisk symbol:​

Symbol used in writing to signal that there's additional information, clarification, or a footnote about that particular word or phrase.

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"

" This work didn't just represent 
Amnesty; it transformed the city into
a manifesto for human rights. "

— DIRECTOR ,  AMNESTY SWEDEN
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We then developed a second TikTok execution focused on the weekend, a right that feels normal today but had to be fought for. 

We then developed a second TikTok execution focused on the weekend, a right that feels normal today but had to be fought for. 

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