Gamla Stan Re-sold
date. 2025
city. Stockholm
Berghs School of Communication
Brief
Gamla Stan is Stockholm’s Old Town — beautiful, iconic, but too often seen as just a tourist stop. The challenge was to make it feel relevant again for young locals by showing that old can still be cool, social, and worth coming back to.
OOH
Brand Collab
One of the oldest and commonly liked beers in Sweden, Falcon, will do a collaboration with Galma Stan’s campaign to promote the idea that just because something is old, doesn’t mean it is not cool.
Bars all over stockholm, outside of Gamla Stan will serve these Falcon cans when anyone orders a Falcon beer.
We will partner with restaurants in Södermalm that will hand out a “Still Cool” card with the bill.
QR Code Activation
By scanning the QR code on the card, you will have access to a short form.
Once completed, you will receive your virtual VIP card and have access to the newsletter.
With weekly notifications, users stay updated and never miss what’s happening at the coolest, most exclusive spots—making Gamla Stan feel like their new insider neighborhood.
This pass gives locals exclusive access in Gamla Stan to events, music, restaurants, and even discounts for locals.
THE CREATIVE TEAM WHO RE-SOLD THE OLD TOWN :)
Emma Thomas
Art Director Intern
High Dive, Chicago
Leonardo Galimberti
Communication Strategist
P Capital Partners, Stockholm
Ricardo Silva
Copywriter
Being me full-time is a hell of a job.
Kidding, Freelance & Miami Ad student, Madrid.